Posted in: 11 agosto 2021

Understanding the target audience is essential

Creating content in the right tone, in the right amount and with the right language can seem simple. But it is not. Because, to captivate a demanding public – like customers who buy high-end real estate developments – it takes assertiveness. Being relevant in this “infodemic” that we live in is only possible with well-based information, good stories, and captivating texts. That’s what we do on the A.Yoshii blog, which has quadrupled the number of hits thanks to our work. A successful partnership, which has been generating good business and bringing customers closer to the brand.


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