Fundação Grupo Boticário

Posted in: 28 agosto 2021

Brand sustainability

For three years, we released the actions and projects of the Grupo Boticário de Proteção à Natureza Foundation. A work that won several awards, including Aberje – one of the most important in the corporate communication sector in Brazil. The winning case was from Rede de Especialistas em Conservação da Natureza, a collective of researchers in the most diverse areas that served journalists to grant interviews and provide relevant information about the environment. 

The main goal, surpassed in the first months of work, was to occupy spaces not only in the specialised media (sustainability), but also in other editorials, such as education, tourism, business, gastronomy, agriculture, sports, industry and varieties.