Posted in: 28 julho 2021

The role of the press office

The paper and cellulose sector is one of the fastest growing in the world, but space in the press is restricted. However, Valmet has been featured in important industry reports, both in segmented publications and in mass media vehicles. Throughout the work, we structured the information and detected the agenda opportunities, trained the company’s executives to become sources for journalists and tripled the brand’s exposure in Latin American media.


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