Grupo Positivo

Posted in: 11 agosto 2021

Awarded Crisis Guide

The second edition of the guide “How to act in Moments of Crisis”, produced by Central Press for Sistema Positivo de Ensino, was awarded at the 45th edition of Prêmio Aberje (Brazilian Association of Business Communication), considered the biggest sector prize in Brazil. The content was made in both printed and digital versions and aimed to help the more than 2,000 managers working in schools affiliated to Sistema Positivo de Ensino to act in crisis management with the press and on social networks. The first edition of the Guide was released in 2017, as a result of national and international research. Its guidelines prevented more than 60 incidents in partner schools from turning into an image crisis. In addition, in eight other more serious cases, the damage was minimized by correct and transparent attitudes and thanks to the aplomb and professionalism of employees during the process. To this day, Central Press conducts training and consultations with partner schools.