CSD – Companhia Sulamericana de Distribuição

Posted in: 11 agosto 2021

Covid-19 Infodemic spreads fake news and damages establishments

At the beginning of Covid-19 pandemic, Central Press was hired by Companhia Sulamericana de Distribuição (CSD) – a Brazilian chain with more than 60 supermarkets – for crisis management, most generated by misinformation and false reports in several communication channels.

We built a crisis management committee that, with daily meetings, was able to make quick decisions and reverse more than 90% of defamations in press and social media. Transparency, proactivity and acting strategically were fundamental steps to achieving success.