Posted in: 11 agosto 2021
More than creating awareness, good press relations brings important returns. In the case of the Straumann Group, the partnership with Central Press placed the company on a new level of relationship with the media. Executives at Neodent, ClearCorrect and other brands in the group have become sources for major media vehicles, such as TV Globo, Band, TV Record, GloboNews, Folha de S.Paulo, Estadão and Veja. Regularly, the group’s projects – based in Switzerland and considered the largest in the world in the dental implant segment – have stood out in the world press.